Coding is a superpower. It is a basic digital skill today that’s immensely shaping our future. It is, also, something that’s beyond our understanding. We have been, currently are, and hopefully will be involved in projects requiring a fair amount of computer programming, and for all these projects we have relied on great collaborators that have translated our wildest design ideas into digital applications.
It was therefore quite satisfying to have been recruited by one of such coding superheroes to help them work their brand strategy. 2innovate IT Consulting is an Austrian consulting firm offering technological solutions for business growth, efficiency, and innovation. Founded by a couple of brilliant and
passionate engineer–entrepreneurs, 2innovate is the kind of organisation that would help regular, non-techie people –like us– transform ideas into tangible products or services. For them, technology is the beating heart of innovation.
Having agreed on developing a modern, clean, flexible, and yet not too ‘techie’ brand identity, we used the core of their business –computer programming– as starting point for design. We took inspiration from thousands of lines of code and discovered in them a perfect opportunity to create a simplified in graphic system based in lines, circles, and colours.
Finding a way to describe 2innovate’s business was only one part of the challenge. How about the real-world applications of their expertise? How could we explain the everyman that 2innovate could provide the tools, the platform, the expertise to help them bring their ideas to life?
During the research stage we discovered that tons of great business ideas never see the light of day for a common reason: people lack the technical knowledge to translate these ideas into tangible business offerings. Even worse: some of these people don’t even understand how coding can be the missing link between idea and an elaborated product or service.
It was important reflecting in visual terms how computer code can be found in all sorts of business endeavours and in all industries, including banking, mobility, logistics, or e-commerce. We created a series of icons to help the man in the street visualise the relationship between programming and all these business sectors.